Exploring the food addiction model and food cravings

Food cravings are an intense desire to eat highly palatable and energy-dense foods and are among the main influencers of eating behaviour. Watch Professor John Dixon provide insight into the food addiction model and its implications on overweight and obesity, and how it can form the basis of effective weight management in general practice.

Questions asked in the video

1. What personal and environmental factors are contributing to the global obesity pandemic? 0:00
2. What is the food addiction model, and why was it developed? 3:07
3. What evidence supports this model, and are there any controversies around it? 4:18

This activity is sponsored by iNova Pharmaceuticals.